Aspect ratio in production workflows
Editors export at target dimensions; developers need the math when CSS max-width constraints kick in. This calculator keeps campaigns consistent across Instagram squares, YouTube 16:9, and cinematic 2.39:1 plates.
Common ratios at a glance
4:3 dominated early television; 16:9 is default HD; 9:16 is vertical mobile; 1:1 is feed-friendly. Print uses physical inches—convert DPI separately when moving from screen to paper.
Responsive design tie-in
CSS aspect-ratio property preserves proportion while width flexes. Knowing the numeric ratio helps you pick padding-hack replacements or object-fit strategies for hero images.
Cropping versus scaling
Scaling preserves the full frame; cropping changes composition. Calculate ratio before export so art direction—not accidental resize—controls what the audience sees.