From brainstorm to brand
Naming paralysis blocks launches. Machine-suggested combinations break creative rut—your job is curation, not accepting the first syllable salad.
Trademark classes
Identical names can coexist in unrelated Nice classes (cafe vs software). Search within the class you will register, including foreseeable expansion categories.
International pronunciation
Puns in English may flop or offend elsewhere. Say the finalist aloud in markets you plan to enter within three years.
Social handles
Consistent @handles matter as much as domains. Check major platforms before you print business cards with a beautiful unavailable name.